Spotify Integration - Delivery Setup
This guide explains how to configure the Spotify integration on the Marketplace platform. Unlike traditional CRM integrations, Spotify integration is related to CDP functionality and is used for Pre-Save and Pre-Release features. These features allow artists to engage with their customers by promoting upcoming releases and enabling customers to pre-save content on Spotify.
Overview
The Spotify integration is designed to support artists in managing their Pre-Save and Pre-Release campaigns. This functionality has been migrated from the CDP to the Marketplace platform to streamline the process and provide better management capabilities.
Key Features:
- Pre-Save:
- Allows customers to pre-save an artist's upcoming release on Spotify.
- Ensures that the release is automatically added to the customer's Spotify library on the release date.
- Pre-Release:
- Enables artists to promote their upcoming releases to customers before the official release date.
- Provides a way to build anticipation and engagement with fans.